Sustainability

“Earth provides enough to satisfy everyone’s need, but not everyone’s greed.”

We are a boutique brand that is conscious of what we use and how we use it.

Sustainability

“Earth provides enough to satisfy everyone’s need, but not everyone’s greed.”

We are a boutique brand that is conscious of what we use and how we use it.

to re-love and live

We know how fast children grow, so unlike most other brands, we encourage hand-me-downs and even encourage re-sale of our garments. We offer this beautiful system whereby you contact us and we can re-sell your item for you, where once again your purchase benefits the women of this community, remember 100% of our profits go back into this community, so when you purchase our garments once you have the opportunity to give back to the community over and over again.

SECOND LOVES

OUR PLANET

More than 50 tonnes of clothing a day are discarded finding their way into our planet via landfill, burnt micro-plastic fibres and toxic liquids in our oceans making the fashion industry one of the biggest culprits in carbon emissions. Like many parts of India, Faridabad suffers from thick pollution, where vulnerable people disproportionately suffer the effects of climate change in their air, soils and waterways. As we moved away from a charity model to a fashion brand, we began to learn about this and knew we could not say that we cared about the planet’s people while adding to the problem.

To reduce landfill we encourage you to mend your clothes instead of throwing them away and happily offer you reimbursement on needles and thread if you can (or know someone) who will mend your garments. Embrace the wabi-sabi (the Japanese word for imperfections) and enjoy a little stitching and mending.

OUR PRODUCT

To reduce our footprint, we use raw materials such as 100% organic cotton, free from pesticides and harmful chemicals. The use of natural botanical/plant-based dyes means that workers are not exposed to toxic chemicals and water pollution is reduced. All of our labels are made from excess-otherwise waisted fabrics and all of our packaging is made with recycled card. We use next to no plastic in the shipping process and our mailers are all plant-based and compostable. While we are still learning every day about how to reduce our footprint, we continue to strive towards making the most effective decisions during the manufacturing and production phases to minimise waste, recycle and limit our use of resources and cannot wait to share them with you. We are also working towards our goal of becoming a fully compostable brand so each garment can return to the earth, from where it came from, after years of loving wear.

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